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I Am Sistrunk

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 I Am Sistrunk_Color                      We Are Sistrunk_Color

What is I Am Sistrunk?

The I Am Sistrunk branding campaign was created to unify and uplift the Sistrunk Corridor, a historic area known for its resilience, culture and progress.

The campaign highlights heritage and legacy, community ownership, economic empowerment, cultural vibrancy and innovation and progress. It is an open-source design, intentionally created to be owned by the people—residents, business owners and community leaders—so they can incorporate it into storefronts, signage, social campaigns and beautification projects. By empowering the community to take ownership of the brand, I Am Sistrunk fosters a shared identity that honors the past while building a stronger future.

The visual identity is bold and vibrant, drawing inspiration from the corridor’s murals, historical landmarks and entrepreneurial spirit. The logo serves as a unifying symbol, appearing throughout the corridor to create a recognizable and consistent presence. Future initiatives include branding workshops, artist collaborations and grant-supported programs to further establish the brand in public spaces and business districts.

Looking ahead, the brand is expected to serve as a catalyst for growth, attracting businesses, investors and cultural events. Through partnerships with local businesses, city officials and organizations, the I Am Sistrunk campaign will continue to be a symbol of progress and pride for future generations.


 

I Am Sistrunk Logo Usage Guide 

Thank you for helping to promote the I Am Sistrunk brand! Below are the guidelines to ensure the logo is used effectively and consistently across all applications. By following these recommendations, you help maintain the integrity and impact of the brand. 

Where You Can Use the Logo 

  • Business Materials: Add the logo to your flyers, brochures, menus, or newsletters. 
  • Promotional Items: Use the logo on T-shirts, mugs, stickers, tote bags, and more. 
  • Digital Platforms: Display the logo on your website, email signature, or social media accounts. 
  • Community Displays: Showcase the logo on your storefront window, banners, or signage to demonstrate your support. 

Logo Dos

Maintain Logo Proportions: Always resize the logo proportionally to prevent distortion.

Use Official Files: Only use the official logo files provided. These include high-resolution formats for both digital and print use.

Maintain Visibility: Ensure the logo is placed on backgrounds with sufficient contrast so it remains clear and legible.

Respect Clear Space: Leave sufficient space around the logo to prevent it from being crowded by other design elements or text.

Pair with Positive Messaging: Use the logo in ways that reflect the values of the Sistrunk community—celebrating culture, community, and pride.

Logo Don’ts

Do Not Alter the Design: Avoid modifying the logo’s colors, fonts, or layout.

Do Not Use for Unapproved Commercial Purposes: The logo cannot be used to misrepresent affiliation with the City of Fort Lauderdale or the I Am Sistrunk initiative.

Do Not Place Over Busy Backgrounds: Avoid placing the logo over patterns or imagery that make it hard to read.

How to Download the Logo 

  1. Select the logo file that best fits your needs:

    • PNG: Best for digital use (social media, websites, presentations).
    • EPS or PDF: Best for printing on banners, apparel, or promotional items.

  2. Review the terms of use and download the file.


Need Help?

If you have questions about using the I Am Sistrunk logo or would like assistance incorporating it into your designs, feel free to contact Von Howard at vhoward@fortlauderdale.gov. Thank you for helping us amplify the pride and spirit of Sistrunk!